Yerba Buena Center for the Arts
Campaign / Visual program redesign

We take pride in this wall never having been really defaced with graffiti, but we especially relish how it taunts SFMOMA's main entrance directly across Third Street.

Campaign / Visual program redesign

We actually received a phone call from a woman claiming to be the mother of the man in the image and demanding that she be compensated for the use of her son's image. Luckily, all the photo rights had been cleared. We're guessing mother and son haven't been talking much lately.

Campaign / Visual program redesign

YBCA was one of the first arts institutions of its stature to champion graffiti and street art, so we thought it appropriate to commandeer this medium's methodology where surreal illustrations hijack banal stock images to deliver the message that art is indeed subversive, but also approachable and even fun at YBCA.

Campaign / Visual program redesign
Campaign / Visual program redesign
Campaign / Visual program redesign
Campaign / Visual program redesign
Campaign / Visual program redesign

Low cost masks and YBCA "Manifesto" booklets were created for pre-event happenings where staff and friends would hit the city streets to promote YBCA and their events.

Campaign / Visual program redesign
Campaign / Visual program redesign
Campaign / Visual program redesign
Campaign / Visual program redesign

We illustrated the design palette to the YBCA in-house team by using it to redesign the YBCA's calendar/newsletter.

Campaign / Visual program redesign
Campaign / Visual program redesign
Campaign / Visual program redesign
Campaign / Visual program redesign

YBCA wanted to reassert itself as the Bay Area's primary venue for showcasing diverse, cutting-edge contemporary art in a variety of disciplines, including visual art, performance, and film/video. 

One of the words that came up in early discussions to describe YBCA was "subversive," and the design concept came out of studies around how to express this trait visually. This dovetailed nicely with the need to separate YBCA from the other local art museums and organizations whose promotion primarily tended towards the more stately and reserved.

TESTIMONIAL
  • “I am very excited about this new campaign and the way it communicates the essence of YBCA to the general public. We strive to be both provocative and fun—and through that approach we hope to encourage people to see how contemporary art can also relate to their own lives.”

  • Ken Foster, Executive Director of YBCA

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  • "Wait. Volumesf.com? Didn't you guys design that cool stuff for YBCA?"

  • Apple Store employee after asking Eric for his email address

RECOGNITION
  • Fingerprint 2: The Evolution of Handmade Elements in Graphic Design

  • 365: AIGA Year In Design

  • Coupe International Design and Image Annual

  • Eye, Just Add Stock competition

  • HOW, "Behind the Design" feature

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