Southern Exposure
The Way We Work exhibition promotion

Printed on inexpensive paper, the poster displayed the basic exhibition information, and, more importantly, became the substrate that would showcase the public’s stencil art. With an awareness of the visual noise that crowds urban space, the posters were designed to be tiled together much like wallpaper, thereby maximizing their visual impact. These “banks” of posters were wheat-pasted in pre-determined locations around the city like any film or album promotion. Aside from the show information, the posters were mostly blank fields of bright color.

The Way We Work exhibition promotion

Stencil-invitations were mailed to the SOEX mailing list (about 5000 people). Besides primary show information a list of sites was included on the invite showing where the stencils could be used.

The Way We Work exhibition promotion
The Way We Work exhibition promotion
The Way We Work exhibition promotion

The poster backs were printed with the exhibition catalog in printer-spread format.

The Way We Work exhibition promotion

It also included information on how to assemble catalog. Tools were provided at the gallery.

The Way We Work exhibition promotion

The Way We Work was an exhibit that featured artist collectives whose work was about the facilitation of art in various communities, often involving the public in the making of the actual finished work. Looking at this as an opportunity to question the traditional approach to the design of gallery announcements, we developed an ongoing graphic “event” that included the public in promoting the show.

(Created with MendeDesign)

RECOGNITION
  • Pasadena Museum of California Art / California Design Biennial 05

  • Step Inside Design / STEP 100 Awards

  • Eye

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