Taken Wine
Website / Social Media strategy

Our approach for the website design was to lay it all out “on the table,” employing a tactile organization of personal effects to tell their story. Neatly positioned alongside a wine glass, bottle opener and cork is a feature video, an introductory note from the winemakers, an origins story, and several live instagram feeds

Website / Social Media strategy
Website / Social Media strategy

To generate Taken’s photo library, feature video, and content / social media strategy, we initiated a narrative based on three acts: The Winemakers (#MakingTaken and #ShotsTaken), On The Road (#RoadTaken), and Social Gathering (#TakenOut).

Website / Social Media strategy
Website / Social Media strategy
Website / Social Media strategy

Carlo Trinchero and Josh Phelps founded Taken Wine Co. with the goal of making great wines for their generation. Our challenge was to convey their unique stance as next generation winemakers—at once leveraging their established family names (to source their product) while also crafting a unique identity that speaks to their peers.

Four days of location photography in San Francisco and Napa provides the narrative foundation for their rich visual story, which continues in real time on social media with the Taken founders documenting their journey as we speak.

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