San Francisco Jewish Film Festival
Festival branding and promotion
For three consecutive years, Volume designed the branding and promotion for the San Francisco Jewish Film Festival. Rather than fall back on Jewish clichés and using film stills to drive the visual story, we instead created work that was not only distinct from other local film festivals, but provided a new image for Jewish-related culture altogether in the Bay Area.
After 3 years of flat ticket sales, festival attendance increased by 15% the first year and continued to increase over the next two.
"I just wanted you to hear again from me how great the final printed materials look! We distributed the catalog at our Board meeting on Tuesday night and there were audible ooohs and ahhs. One quote: 'This is the best-looking guide ever.'"
Peter Stein, SFJFF Executive Director
"The work you've done this year is glorious. After months of analyzing and manipulating the design elements for one thing and another, I grew blind to its magnificence. Seeing the poster under the bright lights on stage yesterday at the press conference made me fall in love with it all over again. It is truly incredible and makes the SFJFF look like a first rate operation, something to aspire to."
Elizabeth Greene, SFJFF Administrative Director
CCA / This Is Not Real Design exhibition
Print Creativity and Commerce awards
Graphis Design 2011
Graphis Poster 2011