Pivotal Tracker
Branding / Website

Branding / Website
Branding / Website
Branding / Website
Branding / Website
Branding / Website

Pivotal Tracker, Pivotal Labs' signature software product, needed to align its image and messaging as a way to further distinguish the product’s role as the industry leader in project management software. Tracker is one of the few digital products that deliver on that desire to bring everyone together on the same page.

We delivered an identity that is distinctive and authoritative; a website that is usable, engaging and authentic; and a brand system that makes it easy to add a new product to the Pivotal family.

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