Lexy
Strategy / Branding / Collateral / Website

The logo is a "sonic drop" vessel; a symbolic representation of the audio content possible to share using Lexy. The mark separates Lexy from its competition by not falling prey to soon-to-be-dated "Web 2.0" look of puffy type, gradients, and clichéd communication motifs.

Strategy / Branding / Collateral / Website

Since Lexy's service revolves around the idea of sound technology, every employee's name is spelled out phonetically on their business card.

Strategy / Branding / Collateral / Website

In the spirit of Lexy's sound-based service, the website is, initially, very spartan, featuring only images of mouths and ears that reveal different kinds of content (audio or otherwise) when one rolls over them.

Strategy / Branding / Collateral / Website
Strategy / Branding / Collateral / Website
Strategy / Branding / Collateral / Website

We engaged Lexy in an intense research process to help them and us determine their key elements and talking points. We then produced a "Lexy Ethos" book which became the foundation from which all strategy and design sprung.

Strategy / Branding / Collateral / Website

Lexy was a new cellular phone "Talk, Listen and Share" service that sought to provide all the richness of Internet communication on the voice channel of a mobile phone. Volume was enlisted to create the Lexy brand from the ground up and our work helped the company secure VC funding.

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