Heath Ceramics
Strategy / Branding / Identity / Collateral

The Heath mark has timeless sophistication that is also easy to stamp into the clay of their products.

Strategy / Branding / Identity / Collateral

The business cards feature a "glazed" mission statement on the backs. This area of uncoated image with an area of clear glaze perfectly captures the distinct quality of the Heath technique where parts of the clay are left raw while others are glazed. Each person received cards with different backs that have images of artisans at work and emphasize the hand-crafted quality of the product.

Strategy / Branding / Identity / Collateral

With a shoestring budget we were able to orchestrate a simple photoshoot of their massive product line focusing on the details of the product. Single sell sheets were created for each product line. These sheets are inserted into a 2-pocket folder and allow each package to be custom tailored to the person receiving the materials.

Strategy / Branding / Identity / Collateral
Strategy / Branding / Identity / Collateral

Along with the design writer Amos Klausner, Volume hatched an idea to propose to Chronicle Books a tome that would document Heath's long and illustrious march and provide the new owners with a compelling vehicle in which to promote the company. Volume designed a rich homage to the past and present incarnations of Heath Ceramics that also acts as a perfect calling card for initiating newcomers into the wonders of the company.

Strategy / Branding / Identity / Collateral
Strategy / Branding / Identity / Collateral
Strategy / Branding / Identity / Collateral

This dinnerware catalog continues in the vein of the earlier collateral, but highlights the importance of the Heath product’s hand-crafted process (all executed in the local Sausalito factory), as well as the lifestyle that surrounds the people who use and love the product.

Strategy / Branding / Identity / Collateral
Strategy / Branding / Identity / Collateral
Strategy / Branding / Identity / Collateral
Strategy / Branding / Identity / Collateral

The tile catalog speaks to the versatility and variety of the Heath tile offerings, through an impressionistic photographic narrative of the tile in use and clear tile specification information. Heath's only problem with this catalog is now they can't manufacture the tile fast enough!

Strategy / Branding / Identity / Collateral
Strategy / Branding / Identity / Collateral

Since 1948, Heath Ceramics has manufactured fine dinnerware and architectural tile. Heath's new owners wanted to reinvigorate the company's public perception, but still acknowledge Heath's history and dedication to craft. Volume completely overhauled Heath's visual identity and marketing efforts, re-cementing the company's reputation in design circles and increasing their previously flagging sales 30% since 2003.

RECOGNITION
  • Brand Identity Essentials

  • Communication Arts

  • Coupe International Design and Image Annual

  • Graphic Design Referenced

  • Grown In California exhibition

  • Rebrand 100 (Best of Award)

  • Step Inside Design / Step 100 awards

  • Spark Design Awards

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