Flora Grubb Gardens
Strategy / Branding / Collateral
Volume created a whole new visual and verbal story for the popular exotic plant nursery formerly known by two names—Guererro Street Gardens and The Palm Broker. By shifting the emphasis to the nursery's lively, personable and intelligent owner, Flora Grubb (yes, that's her real name), rather than a place or a specific product, the business can now promote a lifestyle and personality that can be applied to products, events, education, not just plants (and not just in one location).
Flora Grubb Gardens has been an unequivocal success, thriving in its new location and helping make the city more beautiful, succulent by succulent.
"The response schwag has been phenomenal. Everyone loves the logo. They are just tickled by the notepads. People are talking about us. They are excited. Thanks for everything."
Flora Grubb, Flora Grubb Gardens owner
Brand Identity Essentials