Rizzoli
Cliff May and the Modern Ranch House

Cliff May and the Modern Ranch House
Cliff May and the Modern Ranch House

The main text is baselined to the book's bottom edge and the column height stays primarily small which emphasizes the aforementioned low profile and expansive horizontality of the homes. Lastly, the book's three main typefaces were selected because they have traits that felt historically modern and ruggedly Californian.

Cliff May and the Modern Ranch House
Cliff May and the Modern Ranch House
Cliff May and the Modern Ranch House
Cliff May and the Modern Ranch House
Cliff May and the Modern Ranch House

With their low profiles and expansive horizontality, Cliff May's modern ranch houses became synonymous with the nascent California lifestyle. His long, low designs managed to be both modern and traditional, celebrating a casually elegant, indoor-outdoor lifestyle. The book's design reinforces these key traits of May's work. We had the photographer shoot the May homes in a manner that emphasized the indoor-outdoor thresholds that characterize their design and then composed the book layouts to do the same.

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