San Francisco R+D Center graphic identity program
For their new R+D office in San Francisco, Bloomberg wanted to create a space that embodied their status as an established and innovative technology company.
Situated on the 22nd and 23rd floor of the art deco-era 140 New Montgomery building, Iwamoto Scott’s space honors its history yet is also a bespoke environment, modern and sophisticated. Volume was asked to extend the narrative of the space through a visual identity that included wayfinding and environmental graphics.
There would be no ping-pong tables, silkscreened inspirational posters, or playroom-inspired spaces. Bloomberg is not a startup, but a mature leader in the technology space.The R+D center is also a laboratory of science and art. Its occupants will be taking the data Bloomberg is so famous for mining and attempt to create new uses and applications. Addressing not just the split second now, but the far-flung future as well.