Creative Cloud Brand Development
For the Creative Cloud launch, Adobe asked Volume to extend the Pluralist story from the CS6 release into the outdoor lifestyle. We again created a suite of materials that ranged from print to tablet to interactive and even product to fill out the story of this offshoot brand. We utilized a plethora of Adobe products including the existing Creative Suite and new products such as Edge and Muse. We even produced and art directed a wild and wooly shoot in the backwoods of Kauai for the launch.