Yerba Buena Center for the Arts
Campaign / Visual program redesign
YBCA wanted to reassert itself as the Bay Area's primary venue for showcasing diverse, cutting-edge contemporary art in a variety of disciplines, including visual art, performance, and film/video.
One of the words that came up in early discussions to describe YBCA was "subversive," and the design concept came out of studies around how to express this trait visually. This dovetailed nicely with the need to separate YBCA from the other local art museums and organizations whose promotion primarily tended towards the more stately and reserved.
“I am very excited about this new campaign and the way it communicates the essence of YBCA to the general public. We strive to be both provocative and fun—and through that approach we hope to encourage people to see how contemporary art can also relate to their own lives.”
Ken Foster, Executive Director of YBCA
"Wait. Volumesf.com? Didn't you guys design that cool stuff for YBCA?"
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