The festival's identity is a distillation of disparate cultural and symbolic strands. Rather than fall back on Jewish clichés and using film stills to drive the visual story, we instead pulled loose one of the two triangles from the Jewish star, abstracted it further by making it isosceles instead of equilateral, and the used this basic shape as the modular unit to create a mosaic that hints at both the multi-faceted nature of Jewish culture and the quilted ties that binds all Jews together.