San Francisco Jewish Film Festival
2007 Festival branding and promotion

2007 Festival branding and promotion

The festival identity had to be expressed across a variety of media, including tickets, guides, badges, programs, shirts, bags, and a 30-second trailer.

2007 Festival branding and promotion
2007 Festival branding and promotion

We specified orange staff shirts so the volunteers could be easily located by attendees in a morass of other filmgoers and paparazzi.

2007 Festival branding and promotion
2007 Festival branding and promotion

The identity for the 2007 Jewish Film Festival is based on our idea of the "Festival of Light"—an intersection of the film medium and Jewish culture. We sought to avoid both the festival's history of veering too far into Jewish stereotype and relying on the film stills by offering up more mysterious and evocative imagery.

After 3 years of flat ticket sales, festival attendance increased by 15%.

TESTIMONIAL

  • "I just wanted you to hear again from me how great the final printed materials look! We distributed the catalog at our Board meeting on Tuesday night and there were audible ooohs and ahhs. One quote: 'This is the best-looking guide ever.'"

  • Peter Stein, SFJFF Executive Director
RECOGNITION

  • CCA / This Is Not Real Design exhibition

  • Print Creativity and Commerce awards
RELATED PROJECTS