Southern Exposure
"Off-Site" campaign

“Off-Site” campaign
“Off-Site” campaign
“Off-Site” campaign

Southern Exposure (SOEX) was recently forced to vacate their main exhibition space, so the gallery began hosting local site-specific community art events around the Bay Area. This campaign promotes SOEX and its events by asking the public to "review" the exhibitions (the shirts) and where art might exist in the world (the stickers). The campaign encourages interaction and discussion between patrons, making the audience part of their own (off) site-specific art project and consequently part of SOEX (the buttons).

RECOGNITION
  • Graphis Design

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