The logo is a "sonic drop" vessel; a symbolic representation of the audio content possible to share using Lexy. The mark separates Lexy from its competition by not falling prey to soon-to-be-dated "Web 2.0" look of puffy type, gradients, and clichéd communication motifs.

Since Lexy's service revolves around the idea of sound technology, every employee's name is spelled out phonetically on their business card.

In the spirit of Lexy's sound-based service, the website is, initially, very spartan, featuring only images of mouths and ears that reveal different kinds of content (audio or otherwise) when one rolls over them.

We engaged Lexy in an intense research process to help them and us determine their key elements and talking points. We then produced a "Lexy Ethos" book which became the foundation from which all strategy and design sprung.